Meet our team of market research experts

John Heather

Client Development Director

John began his career as a training and development consultant and has delivered a wide range of soft skill and technical solutions in multiple markets and sectors around the world. These skills have been easy to transfer into qualitative research and after 8 years immersed in the market research world John now works with clients delivering complex multi-market and full service projects for Ardent.

Karen Beardon

Director

With over 30 years’ experience in Fieldwork, Karen knows better than most that a project is only as successful as it’s participants. She is well versed in all qualitative techniques from traditional to digital and is an industry leader in Finance and FMCG recruitment. She thrives on dealing with those challenging projects and is instrumental in setting the benchmarks for the way we operate.

Kate Grady

Director

Kate is an accomplished and high achieving professional from a big agency background and
with over 30 year’s experience in research. She works across Qual research methodologies
and specialises in delivering large scale International fieldwork projects, including face to face groups,
IDI’s and Online studies across B2B, Consumer and Healthcare audiences.

Kinjal Chokshi

Finance Director

Kinjal is a Co-founder at Ardent and sits at the core of the business, making sure it runs smoothly. She is responsible for financial aspects at Ardent, from invoicing, to balancing the books, ensuring we remain profitable. The delivery of payments for all suppliers, recruiters and staff are in her responsible hands. Her wonderful, approachable manner means she remains everyone’s favourite person in the company.

Louise Fernandez

Project Manager

Louise has 16yrs experience in Fieldwork, working in qual Consumer and B2B, she also heads up the desk research initiatives we run. Her friendly, personable manner is key to encouraging those hard to reach participants to take part in the projects she manages and our clients appreciate her tenacity and commitment to getting those challenging projects over the line.

Michael Stone

Senior Research Consultant

Michael has over 30 years B2B and Consumer experience as a senior market research moderator having led many high profile projects in numerous sectors including financial, media, telecommunications, retail and professional associations. He is equally adept at qualitative and quantitative projects often combining both to deliver a thorough outcome. Our clients aprecicate his warm and friendly professionalism and ability to cut through the data and deliver clear and actionable insight.

Parul Ranpura

Director

With over 15 years’ experience in Research and Fieldwork, Parul leads many of our large and complex Online panel and Recruit to Web projects. Thanks to her diverse exposure, working for multiple organisations across various business sectors and hard to reach audiences, Parul has been instrumental in helping this side of the business grow into a significant revenue stream for Ardent. Her understated dedication and drive along with her strong quantitative project management and client relationship experience means we provide our clients with the confidence to turn to her again and again.

Sara Spicer

International Project Manager

Sara brings a huge amount of industry experience having worked at multiple big box agencies with over 30 years’ experience in market research.  She works across all qual methodologies and specialises in delivering large scale international projects. She has experience with Consumer, B2B and Healthcare audiences.

Sarah Nevols

Project Manager

Sarah brings over 15 years’ experience in managing Field, B2B and Consumer list recruitment. Specialising in managing challenging large scale projects, Sarah is known in our team for her natural collaborative style and her friendly unflappable manner which belies the complexity of the projects she manages.

Simon Greenwood

Project Manager

With over 20 years’ experience, Simon has managed a range of research methodologies including Cati, B2B, List Recruitment and Consumer. He currently specialises in B2B and supports our Consumer team when needed. Our clients appreciate his patience, calmness and total commitment to getting the job done. We appreciate his dry sense of humour and all-round supportive approach.

Viki Hallahan

Director

With over 30 years’ experience in Fieldwork, Viki helps set the standards and procedures for the business. She enjoys the strong working relationships she has established with her loyal client base and soon turns our new clients into regular clients. She has few peers in all aspects of Qualitative recruitment and enjoys the challenge of taking a project through from commissioning to successful completion, dealing with the inevitable trouble shooting in her confident manner along the journey. Our clients enjoy the total peace of mind they have when she is overseeing their projects.

Vipul Chokshi

Managing Director

Vipul heads up Ardent Fieldwork and thanks to his leadership we have achieved significant year-on-year growth since Ardent’s inception in 2013. His calm, sensible approach to problem solving and clear vision has steered the business from a niche B2B specialist fieldwork provider to a multi-method global agency . He still has a very hands-on approach and works across a range of project types including Consumer, B2B, CATI, Online and Client Lists recruitment while also driving the business forward in new and innovative areas.