Ardent supports an extensive range of qualitative, quantitative, and online fieldwork methodologies in both business and consumer market research.
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Our approach
Deep insights into consumer and business motivations and behaviors through open-minded, exploratory methods.
Qualitative market research uses techniques like one-on-one interviews and focus groups to uncover the underlying reasons driving consumer and business decisions. This approach is valuable for understanding emotional drivers, attitudes, and perceptions, helping businesses shape their strategies to align with customer needs and preferences.
Whether in-person or remotely, business, consumer, or healthcare related, our global market research fieldwork capabilities find the people you need to speak to for concrete insights into behavioural drivers.
End client
Well-known social media platform
Objective
Understanding market needs
Methodology
Video-recorded in-depth interviews (60 minutes)
Participants
63 SME decision makers
Markets
UK, US, Spain, Italy, Poland & Germany
We help facilitate in-person or online group discussions to test ideas and explore nuanced social and cultural assumptions, helping businesses develop informed marketing strategies.
End client
Credit card provider
Objective
Gauging finance needs
Methodology
Focus group (90 minutes)
Participants
48 blue- and white-collar decision makers
Markets
UK, Germany & Italy
We have the expertise to support you with a combination of research methodologies and techniques.
End client
Large media organisation
Objective
Assessing television news consumption
Methodology
Free found, in-home depths, 7-day diary, triads and focus groups
Participants
204 regionally and racially representative television viewers
Markets
UK
Closely observing everyday behaviour provides valuable information that participants often don’t report, perhaps because they are unaware of it or find it trivial. As a global market research agency, we have seen the significance of adapting to cultural, societal, and individual psychology.
End client
Large global Pharmaceutical company
Objective
Consumers’ experience and view points pertaining to oral health products.
Methodology
Ethnography
Participants
8
Markets
US
We have experience working with most market research community platforms on both short and long-term studies. We understand the importance of keeping participants engaged and motivated to ensure all tasks are completed within the given deadlines.
End client
Large global tech company
Objective
Explore meaningful, memorable and manageable experiences when it comes to online data sharing and data privacy. The findings leading to a white paper and flagship project for the
client.
Methodology
Online Community
Participants
54
Markets
US & Canada
Our market research teams and specialist moderators are assigned to projects in accordance with their sector and methodology experience. By owning all parts of a research project life cycle, we are able to deliver valuable and cost-effective solutions to both agency and organisational clients.
End client
A major farmers membership organisation
Objective
To establish members’ understanding Carbon Offsetting and determine how they are likely to engage and what support members’ would expect from our client.
Methodology
Focus Groups
Participants
25 Farmers across all the farming types
Markets
UK
Reliable, data-driven insights to help your businesses make decisions with confidence.
Quantitative market research gathers measurable data through methods like surveys and statistical analysis. It focuses on large sample sizes to identify trends, evaluate market feasibility, and inform business strategies.
Backed by years of market research expertise, we can act as panel aggregators that can efficiently and rapidly access participants who meet your selection criteria.
End client
Global toy company
Objective
Surveying gift requests
Methodology
Online panel (20 minutes)
Participants
260 parents of 3–8 year-olds
Markets
US & Canada
CATI (computer-assisted telephone interviewing) is one of the cornerstones of market research. This form of telephone interviewing is an efficient means of conducting shorter surveys and provides a high degree of control over the sample’s representativeness.
End client
Leading fintech
Objective
Product development research
Methodology
CATI (15 minutes)
Participants
500 C-suite and senior executives in product strategy, product development, innovation and marketing
Markets
Europe, US & Asia
In our participant recruitment efforts, individuals are screened and recruited in person or over the phone for surveys they later complete online at home. This approach helps us survey hard-to-reach audiences and ensure a significantly higher response rate.
End client
Leading investment and asset management company
Objective
Testing advertising concepts
Methodology
Recruit-to-web (12 minutes)
Participants
600 fund selectors, retail intermediaries, financial consultants, institutional investors
Markets
UK, Germany & Italy
Face-to-face engagement is an integral part of consumer market research. Our experienced team of interviewers engage your customers leaving or entering your store or event to extract insights directly from your target market. Techniques we use include intercepts and hall tests, product placements, real-world eye tracking, and direct observation.
End client
Large Commercial property group
Objective
To gain insight into shopping centre layout
Methodology
Eye Tracking and Exit interviews
Participants
120
Markets
UK
Our market research teams and moderators are assigned to projects in accordance with their sector and methodology experience. By owning all parts of a research project life cycle, we are able to deliver valuable and cost-effective solutions to both agency and organisational clients.
End client
Mid-size accountancy firm
Objective
To gain a sense of the support provided by banks during the Covid related lockdowns
Methodology
Online Survey
Participants
1,400 participants across 7 banks
Markets
UK