In market research, quality depends on your participants.

Who you ask matters just as much as what you ask or how you ask it.

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A question's potential is lost on poorly chosen participants. Who you ask matters a great deal.

We know that because it’s what we do every day - play matchmaker to questions in search of relevant responses.

Who we are

Ardent is a full-service market research and fieldwork agency supporting both business and consumer market research in most parts of the world.

We have the expertise to help you with every part of the project life cycle. We will assess feasibility and advise on methodology. Working with you, we will agree screener and discussion guides, schedule participants and if needed, moderate, analyse and report the findings on your project. We can do it all for you or just the components you need. We are here for you every step of the way to ensure that you meet all of your objectives.

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What we do

Trust, Teamwork, Efficiency & Client Focus are the core values which we embrace.

Our goal is to be a one-stop shop and safe pair of hands for all of our clients. Be they independent freelancers, specialist or full-service global agencies or a corporation on a tight budget. We understand the pressures our clients are under and pride ourselves on delivering successful outcomes that meet all of their objectives. And we are a proactive, friendly bunch too!

Our methodologies

Our global reach.

Ardent is active across the length and breadth of the United Kingdom. In foreign markets, we rely on our extensive network of trusted regional partners for their local knowledge and infrastructure.

Industries we serve.

Our combined experience spans several industry verticals, meaning we can jump in fast to help your customers in these and other sectors of the economy.

Organisations we count as clients.

Ardent works with over 100 clients a year, with a core of 40 regulars. They include some of the biggest names in market research, as well as a growing number of end clients.