In market research, quality depends on your participants.

Who you ask is just as important as what you ask.

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Who you ask is just as important as what you ask.

A question's potential is lost on poorly chosen participants. Who you ask matters a great deal. We know that because it’s what we do every day - play matchmaker to questions in search of relevant responses that drive your research methodologies to capture robust insights.

Who we are

Ardent is a full-service global market research agency that supports both business, consumer, and healthcare market research in most parts of the world.

We provide the full spectrum of market research solutions to help you make better business decisions, enhance your competitiveness, and craft data-driven marketing strategies that resonate with your intended target audience.

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What we do

Trust, Teamwork, Efficiency & Client Focus are the core values which we embrace.

Our goal is to be a one-stop shop and safe pair of hands for all of our clients. Be they independent freelancers, specialist or full-service global agencies or a corporation on a tight budget. We understand the pressures our clients are under and pride ourselves on delivering successful outcomes that meet all of their objectives. And we are a proactive, friendly bunch too!

Our methodologies

Our global reach.

Ardent is active across the length and breadth of the United Kingdom. In foreign markets, we rely on our extensive network of trusted regional partners for their local knowledge and infrastructure.

Industries we serve.

Our combined experience spans several industry verticals, meaning we can jump in fast to help your customers in these and other sectors of the economy.

Organisations we count as clients.

Ardent works with over 100 clients a year, with a core of 40 regulars. They include some of the biggest names in market research, as well as a growing number of end clients.