Participate in our research

Have we contacted you?

Your opinions matter

As part of our participant recruitment, we may have invited you to take part in some market research. Your views and opinions are important to us and we hope the information below will answer the queries you may have.

What is Market Research?

Companies often wish to conduct market research to get feedback on their products and services from current, past or potential customers on things such as advertising campaigns, packaging designs, or general consumer attitudes.

These research projects come in many forms. For instance, in consumer market research, a company may wish to gauge public opinion before launching or making changes to products and services. In order to achieve this, they usually appoint a specialist market research fieldwork agency, like ourselves, to research on their behalf. As a well-established market research consultancy, we are in direct contact with a wide cross-section of people who are willing to share their views and enjoy giving their opinions on various subject matters.

We may have called you or emailed you to see if you would be interested in participating in some research.

You will then be invited to attend a focus group discussion, answer questions by phone, or participate in online research. Before we invite you to participate in the research, we will usually need to verify your details, such as your age or the job you do, to ensure we get a good cross-section of participants.

If you choose to take part, we hope you will enjoy participating in our research projects. As part of participant recruitment incentives, you may also receive a financial reward as a thank you for your time and contribution to the market research project.

Who is Ardent Market Research?

Ardent Market Research is an independent, UK-based global market research agency. We invite thousands of consumers and businesses every year to participate in various types of research (for example telephone or in-person interviews, focus groups, or online research) on a wide variety of topics.

You can verify that we are a genuine market research agency by calling the Market Research Society on Freephone 0800 957 9596.

Why have you been contacted?

As a full-service market research agency, we may have reached out because you are either a current customer, a previous customer, or someone who has engaged with one of our clients and provided them with your details.

This means that we may contact people who are registered with the Telephone Preference Service (TPS) or if their phone number is ex-directory. Alternatively, you may already be on our database or mailing list that is targeted towards a specific market research project we are working on. We apologise if you received our call or email in error.

Market research does not involve selling to the general public and is therefore not regulated by the Telephone Preference Service (TPS).

Privacy policy

Any details we hold about you are data-protected and will not be passed to any other organisations for selling or marketing purposes.

Ardent is a professional market research agency, as a member of the Market Research Society Company Partnership Scheme, we are bound by their Code of Conduct. Should you wish to, you can visit the Market Research Society website at www.mrs.org.uk.

Now what?

If you would prefer us not to call you again, please email us at info@ardentmr.com stating your full name, telephone number
and postcode.

Alternatively if you are happy to take part in research,
please call us on 020 3371 1467